Invicta chronograph3/23/2023 ![]() Invicta remained a family-run brand for much of its history until its financial troubles, and the name changed hands a couple times. For watch nerds who can see past the name and its modern associations, vintage models might present some good value and unexpected history. ![]() Right up until the Quartz Crisis that put Invicta and many other historic brands out of business, it made everything from complicated pocket watches to elegant calendar and chronograph watches. ![]() Specifically, it was founded by Raphael Picard in 1873 in La Chaux-de-Fonds. Second, many opinionated "aficionados" who turn their noses up simply at the name perhaps don't know that there's more to the brand's history than its modern image.Īs is the case with many of the world's most prestigious watchmakers, Invicta's roots go back to the 19th century and the heart of Swiss watchmaking country. So for those who might be drawn to Invicta, there's a chance for them to be exposed to what some would call "real" watches. First, whether snobby collectors like it or not, Invicta has a significant presence in the wider world of watch shoppers. Though their modern watches are indeed soul-shriveling monstrosities (just my opinion), it's worth revisiting Invicta for a couple reasons. Typically as bold in size as in the use of iterative elements and wildly unrestrained design, do Invicta watches deserve your attention? They represent what these communities sometimes refer to as "fashion watches," meaning they're produced as mere accessories for consumers that don't have a special interest in or knowledge of watches - and Invicta makes particularly brash ones. For many of today's watch collectors and enthusiasts, Invicta watches simply aren't a part of the conversation.
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